My Approach
When attempting to outline possible futures I adopt a mixed-method approach to data collection. Embracing a combination of qualitative and quantitative data analysis to support my research findings.
As a contemporary practitioner with an interest in future planning, I recognise the importance of working across both physical and digital platforms. Analysing past, current and future trends to propose a range of intelligent insights that help individuals and businesses to prepare for tomorrow.
In order to provide the best analytical and creative outcomes possible I examine the current socio-cultural and geo-political landscape plotting key, past and current shifts to highlight the direction in which things are moving; as of 2020, I frequently utilise digital technologies and social media to support me in identifying weak signals.
As a hopeful, future-forecaster I describe my process of future discovery as similar to a dot-to-dot drawing, joining together the plotted markings to discover a clearer picture of tomorrow.
